These campaigns, which rally support through social media, help women who are fleeing abusive partners, losing their jobs, facing unforeseen medical costs, dealing with evictions, raising money for funerals, or simply struggling to pay their electricity bills. Today, Gordon has more than 13,000 followers who chip in to her grassroots campaigns. “‘She was like, ‘Who is this girl getting food and diapers for all these kids?’” Gordon says. Gordon eventually moved over to Instagram, where her following expanded even more with the platform of Eat Pray Love author Elizabeth Gilbert. “After we helped her, she gave me the nickname the ‘Black Fairy Godmother,’ and it stuck.” She needed to raise $1,000,” Gordon recalls. “One woman in Maryland had a daughter with a heart condition, and was about to be evicted that day. Gordon’s group quickly grew to 100-plus women raising funds to send groceries, diapers, gift cards and more to people in dire straits. RELATED: Actor, Former Trader Joe’s Employee Geoffrey Owens Says Grocery Workers Show ‘True Heroism’ in Coronavirus Crisis They set up Amazon and Target wishlists for women requesting urgent help, which made it easier for people to chip in. “I asked the same women who had helped me to start something amazing with me, to help special-needs families and … minority women,” she says. In 2016, Gordon carried it forward by launching a new Facebook group dubbed The Black Fairy Godmother. Thanks to this network of strangers, Gordon began receiving an outpouring of supplies for her son. Gordon, a full-time nursing student, heard about a Facebook group called Reparations Requests and Offerings that donated items like “Pampers, wipes, anything you might need” to women of color in crisis.
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